Job: Marketing Representative

JOB TITLE Marketing Representative
DEPARTMENT: Marketing Department
REPORTS TO: President
PREPARED DATE: Tuesday, February 15, 2011
PREPARED BY: Robert Clarke

To assists with projects and activities for marketing company’s products and services.

  • Assists in executing marketing strategies and objectives.
  • Assists in proposal writing and presentations, including online and video.
  • Monitors profitability and performance of existing products and services
  • Maintains marketing database including catalogs, key codes, and customer/prospect files.
  • Produces regularly scheduled reports from marketing database.
  • Coordinates various marketing fulfillment duties and systems including direct mail, packages, letters, catalogs, and other sales literature.
  • Assists with newsletter, direct mail, advertising, and catalog editing and proofreading.
  • Assists in implementing public relations programs.
  • Coordinates involvement in community organizations and events, including speech writing assistance.
  • Assists with ad contracts and placement.
  • Participates in new market research and design.
  • Conducts customer surveys to obtain marketing information about organization products and services.

College degree or technical school certificate in this field; or three to six months related experience and/or training; or equivalent combination of education and experience. Employee should contain basic computer knowledge.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representatives of the knowledge, skill, Competencies, and/or ability required.

  • Design – Applies design principles.
  • Project Management – Completes projects on time and budget.
  • Technical Skills – Strives to continuously build knowledge and skills; Shares expertise with others.
  • Customer Service – Solicits customer feedback to improve service ; Meets commitments.
  • Interpersonal Skills – Maintains confidentiality; Keeps emotions under control; Remains open to others’ ideas and tries new things.
  • Oral Communication – Demonstrates group presentation skills; Participates in meetings.
  • Written Communication – Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs.
  • Teamwork – Puts success of team above own interests.
  • Quality Management – Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.
  • Cost Consciousness – Works within approved budget.
  • Ethics – Treats people with respect; Keeps commitments; Works with integrity and ethically; Upholds organizational values.
  • Organizational Support – Follows policies and procedures.
  • Strategic Thinking – Understands organization’s strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities.
  • Judgment – Exhibits sound and accurate judgment.
  • Motivation – Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence.
  • Planning/Organizing – Prioritizes and plans work activities; Uses time efficiently; Develops realistic action plans.
  • Professionalism – Approaches others in a tactful manner; Reacts well under pressure.
  • Quality – Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality.
  • Quantity – Completes work in timely manner.
  • Safety and Security – Uses equipment and materials properly.
  • Adaptability – Adapts to changes in the work environment; Able to deal with frequent change, delays, or unexpected events.
  • Attendance/Punctuality – Is consistently at work and on time; Arrives at meetings and appointments on time.
  • Dependability – Follows instructions, responds to management direction; Keeps commitments.
  • Initiative – Volunteers readily; Asks for and offers help when needed.
  • Innovation – Displays original thinking and creativity; Presents ideas and information in a manner that gets others’ attention.

While performing the duties of this Job, The noise level in the office building is usually moderate. Sometimes the employee may work alone.

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